Writing, Design, marketing, strategic planning, Pitching, research, crisis communications and more
That’s quite a mouthful. Let’s look at my work in a more digestible way.
I’ve written copy for higher-education institutions in a variety of styles.
I currently work on full-length research stories for the Penn State College of Engineering. As an intern, I wrote briefs, social post and media mentions. Other than research, I write about events, awards, grants and student success at the largest academic college at Penn State.
Here are some of my published full-length research stories.
- Improving predictions of flood severity, place and time with AI
- Breaking a sweat: Using chloride in sweat to help diagnose cystic fibrosis
- Prize-winning drone system can assist first responders in indoor searches
- Q&A: How permanent is permafrost with increasing temperatures?
- Understanding us: Researchers apply algorithm to decode complex genome sequences
I’ve also worked on short and long-form editorial copy for the Charles D. Close School of Entrepreneurship at Drexel University. Pieces included alumni interviews, student awards and class announcements for Starter’s Review, the Close School’s official blog.
Here are two of my published profiles.
Alongside these long-form stories, I’ve wrote social copy for various brands, an asset management company, a celebrity client, large-scale industry conferences and more.
At Penn State, I worked with a team to develop a full-length crisis communications plan. I gave a mock press conference to an audience of journalism students and professors.
I spearheaded research and design for various projects while at Penn State, including a fleshed out public relations campaign for the NRA and a media press kit for a local non-profit organization.
Happy Valley Communications is a student run communications agency that helps small businesses and startups in State College. In my two semesters of involvement, I was selected as an outstanding member, and managed a team of account associates to develop a strategic campaign for a client. We presented our semester’s work at all-firm presentations consisting of 50+ peers and clients.
You can view our research, recommendations and creative execution in the slide deck below.
I’ve written advertising focused copy for freelance clients, my student organization and my summer internship at Mason, an advertising firm.
Making Waves at Mason (Penn State News Story)
Ty Tkacik 